Since their founding in 1995, Counter Culture Coffee has sourced
handcrafted coffees directly from farmers, celebrating the farms and
cultures that create those coffees, and roasting skillfully to bring out
their delicious, unique flavors. In addition to their continual search
for quality-driven coffee artisans around the world, they engage in
quality development at every stage of the coffee chain—from initiatives
at origin, to brewing experimentation at home, to honing the craft of
roasting, to improving the information on their packaging. They roast to
order, roasting, bagging, and shipping on the same day. They identify
each coffee with the farm or co-op’s name.
Fairness and sustainability guide every decision made. Everyone in
the chain of great coffee deserves to prosper. Counter Culture goes
beyond the basics of fairness to real collaboration with the artisans
who create great coffees. This sense of partnership with farmers forms
the basis for their sustainable coffee model. They strive for
environmental, social, and fiscal sustainability, and work with some of
the most progressive and environmentally sensitive farms in the coffee
trade. In 2008, they launched the third-party certified Counter Culture
Direct Trade Certification, which established standards for
sustainability, fairness, quality, and transparency in the coffee chain.
Learn about Counter Culture’s current seasonal selection, their
farmer partners, their commitment to sustainability and fairness, and
their education program (including weekly public coffee cuppings) on their website, counterculturecoffee.com.
Read an article by Peter Giuliano , former Director of Coffee.