La Fête Wine Co. founder and CEO Donae Burston discovered the wonders of Côtes de Provence rosé while celebrating his 30th birthday in Saint Tropez. After that first taste, the seeds for La Fête du Rosé were planted. Donae, who has spent 15 years in the wine and spirits industry working with many major luxury brands, realized there “wasn’t a rosé brand that spoke to diverse audiences. When you thought about rosé, you did not think of Black, Brown, or Asian people drinking it, or, at the time, see brands promoting multicultural people or Men drinking their wine. It was not reflective of the universal appeal of rosé.”
La Fête Wine Co. believes in providing opportunities for underserved and underrepresented communities and they are committed to donating a portion of their proceeds to two organizations that are changing lives: All Abroad and The Roots Fund.
La Fête du Rosé is produced in conjunction with the prestigious winemakers of Chateau Saint-Maur, one of only 18 Cru Classé estates situated in the Golf de St. Tropez. Together, La Fete Wine Co. and the vineyard are also committed to sustainable agriculture, the environment, and the protection of nature. La Fête Wine Co. is redefining who drinks wine, and when, and connecting people with a common passion and thirst for life, travel, food, and Rosé.