Ayesha Murphy named her skin care products Beary Sensitive as an homage to the “Mama Bear” instinct that birthed the products. Ayesha felt a need to create a synthetic free, sensitive skin brand for her daughter, Farrah, who suffered from eczema as a baby.
In 2015 Ayesha took to the kitchen in her home in Asheville, NC with one purpose – to craft an organic, hydrating skincare product for individuals with sensitive skins problems – like her baby girl – that did not contain drying, skin irritating ingredients. She started with a bar of soap and eventually expanded to body scrubs, lotions, and facial products.
With her diploma in Advanced Organic Cosmetic Science and Organic Skincare Formulation, Ayesha ensures that she creates high-quality, herb-based, sulfate-free, paraben-free, dye-free, cruelty-free, synthetic-free products. All Beary Sensitive fragrances are derived exclusively from essential oils and herbs and all packaging is eco-friendly and reusable.
Beary Sensitive is a Game Changer, Woman-Owned, Local product brand that loves and respects nature for its purpose and power. They also love creating these products that allow them to share small-batch scented skincare products with the world.