ShineWater, the only ready-to-drink hydration beverage on the market that packs 100% of the daily recommended Vitamin D in a bottle, was created by a former FDA physician, and is currently owned by Rod Hildebrant and Matthew Meehan. A 100% LGBTQIA+ owned company, ShineWater was developed as a remedy to combat the nationwide issue of Vitamin D deficiency, which currently affects over 40% of the US adult population. Nicknamed the “sunshine vitamin,” Vitamin D plays a critical role in the development of healthy bones, supports a healthy immune system, and aids in cardiovascular health, making it an essential vitamin for overall health and wellness. Factors including increased sunscreen use, changing diets, and geographic location contribute to rising instances of deficiency, leaving Americans in need of ways to easily supplement their vitamin D intake, and ShineWater is there to help.