By James Watts, Weaver Street Market Head Merchandiser
It’s hard to be a start-up natural product competing with the likes of Red Bull and Monster! The company has been a huge success here in the Triangle… if only that was enough to keep them profitable. The citrus flavor has been our top-selling energy beverage for some time, and the original six flavors of the guayusa sparkling tea are all in our top 10 for functional beverages.
A Special Deal
So, what do you do when a beloved brand announces that they’re closing up shop? You throw a “Thanks for the Ride” promotion! The good folks at Mati were happy to offer us a great deal on the remaining inventory so that we could offer it to you at the best price ever. Until the last can is sold, all Mati Energy products are 2 for $2.99. That’s right! BOGO on the best energy drink out there, Mati Energy. So, enjoy a few more sips of this great product at the best price in town.
About Local Businesses
Wonder what Mati’s closing means about local food businesses? It’s hard work to develop a brand and to keep it successful. Growth is a difficult process, even if you aren’t going up against huge companies. The team at Weaver Street Market is committed to working with brands to bring great product innovations to our shelves and your kitchens. I’m certain that we will find more and more great local products.
It is also true that we will lose beloved brands along the way as the business of selling foods grows ever more competitive. This doesn’t discourage us, but it drives us to be even better at what we do. We have to help young start-ups to understand the retail landscape and to advise them to grow at a measured and sustainable pace. We understand that this rate is different for every company and brand, but we will try to be honest, information-sharing buyers, always with an eye on finding our customers and owners the best products!