We’ve brought back the Riojana wine gift packs with a new look! Each box includes three bottles of fair trade wine from La Riojana co-op in Argentina. The gift packs were a popular item during our Hope for the Holidays campaign in December. We’ve redecorated them with a non-holiday theme, and they’re available in stores.
We began carrying Riojana wines last year after working with the co-op to establish a direct, co-op to co-op trade. Working directly enables us to offer high quality bottles of wine at half the usual price while still paying fair trade prices and premiums to the winery and the grape growers.
The co-op has used fair trade premiums for many projects, including building a new secondary school and water tower in the remote village of Tilimuqui. Current projects include building a hospital and obtaining organic certification for the farms. (Although the vineyards are not certified yet, they are farmed organically.)
The Riojana wines have been best-sellers since we began carrying them. Each bottle costs $6.99; the gift pack is $19. We’ll be sampling these wines Friday (January 15) from 4 to 7 in all stores. Stop by if you can, and look for the gift packs in stores today.