By: John Nicholson, Produce Clerk, Weaver Street Market, Carrboro
In Duplin County North Carolina, Kevin Hobbs tends his farm much like his grandfather did—hands-on, outdoors and with respect for the animals that he raises. A third-generation farmer, Kevin has watched agriculture evolve over the decades, gradually shifting to a profit-driven endeavor fueled by big business. His family has navigated the ever-changing landscape of agriculture over seven decades and what once was a full-scale farm with horticulture, livestock and a roadside stand is now a humane home for hogs and chickens raised outdoors with care and integrity.
Kevin is one of many local farmers who partners with Firsthand Foods, a woman-owned business dedicated to strengthening agriculture in North Carolina through sustainable practices, both in the field and farm finances. Weaver Street Market proudly partners with Firsthand Foods to connect consumers with high-quality local meats while supporting family farms and small processors. Our cooperative model ensures more profit goes directly to farmers, not distant shareholders.
As grocery prices rise, especially for beef, it can be tempting to reach for the cheapest option. The price changes we see reflect real-world realities, not corporate profit-taking. Rising expenses for small processors and national herd shortages affect everyone. But through our partnership with Firsthand Foods, Weaver Street Market helps keep pricing transparent and steady so both farmers and customers benefit. When we choose local meat, it doesn’t just fill your plate—it strengthens our local economy. Each purchase supports North Carolina farmers, local processors, and jobs right here in our region.
Quality is another reason to choose local. Firsthand Foods operates on a local rhythm: the fresh beef and pork are cut and packaged Tuesday and Wednesday and arrives in our stores by Thursday and Friday. These farms follow high animal welfare standards and pasture-based systems. Farmers receive ongoing feedback about quality and care—something industrial systems rarely offer.
The result is meat that is not only fresher but more flavorful. Firsthand Foods also purchases whole animals to ensure nothing goes to waste—an approach that is efficient, ethical, and honors the animal’s life.
Stop by the meat department at Weaver Street Market to explore our local selection and taste the difference for yourself. Every purchase helps sustain North Carolina farms and a more resilient local food system.
